Finding simple solutions for sales and marketing teams
to deliver brand and commercial growth

MELISSA FRANK

I'm a dynamic and commercially minded marketing executive, bringing extensive global experience in leading teams and partnering with clients to drive brand growth.

With a strategic yet pragmatic approach, I simplify complex challenges, delivering winning solutions that translate into measurable business success.

Passionate about cultivating the potential in others, I inspire teams with contagious enthusiasm, helping them think ahead, focus on outcomes, and turn strategy into action.

I thrive on working across industries and geographies, defining bold brand strategies, building high-performing teams, and executing commercial plans that make a lasting impact.

I believe great brands are built when teams align and focus on what matters

The Whole Business of Brand:
Great brands don’t just live in marketing—they drive the whole business. When every function puts the brand at the center, companies create stronger connections and lasting growth.

Marketing & Sales as One:
Marketing and sales work best when they work together. When teams align on strategy and execution, brands grow smarter and faster.

Make Choices:
You can’t do it all—winning brands make smart choices. The best growth plans prioritize what truly moves the needle for consumers.

How I help clients

Brand Strategy

I help brand teams define where to play and how to win by mapping category strategies, demand spaces, sources of growth and defining the right portfolio to deliver growth opportunities.

My work spans industries, from developing a demand-space-driven brand architecture for a global beverage portfolio to creating a brand world approach that enhanced portfolio positioning in the wine industry.

Growth Planning

I help marketing and sales teams build integrated, long-term brand growth plans that move beyond short-term, reactive cycles to a future-focused, brand-led approach.

I align teams around a clear strategic vision, optimize category planning processes, and embed practical tools to ensure brands have the right roadmap to drive sustained commercial success.

Customer Marketing

By optimizing go-to-market strategies and aligning brand initiatives with customer and channel needs, I coach teams to create compelling commercial plans that drive shopper engagement and sales growth.

I've developed and embedded a customer marketing function that bridged brand strategy with commercial execution, enabling seamless collaboration across teams.

Let's work together

Phone: +1.203.954.6140
Email: MelissaFrank@MFrankConsultingLLC.com

Melissa Frank Consulting LLC
CT ALEI: 2549150

Finding simple solutions for sales and marketing teams to deliver brand and commercial growth